Shaken Not Stirred

Thursday, April 20, 2006

Religion, Race, Creed

I saw a billboard today advertising a real estate agent. The catch this woman had was she was the Christian realtor. I'm a Christian, but I would never discriminate a realtor based on their religion. She actually placed on the billboard that Christians need look no more, she was the "Christian" realtor they were looking for.

Is this a major selling point?

I have nothing more to say on this topic.


  • Hmm, I can understand adding "Christian" to your ad if you're, let's say, a counselor.

    But "Christian" realtor? How about "Christian carpet cleaning"? Or maybe "Christian" dentistry? lol ;)

    By Blogger the_mrs, at 11:53 PM  

  • She's made some interesting assumptions with this billboard...

    By Blogger JJ, at 8:03 AM  

  • That is a lame stunt in my book.

    In real estate it is VERY competetive so I guess she needed to find something to make her rise above the others.

    BUT the bottom line in real estate is (the ONLY way u earn bread & butter) doesn't care WHAT religion you's about the BENJAMINS....and that is the mentality.

    By Blogger Cari, at 8:34 AM  

  • I would not go to her specifically because she made a point to announce that. What about clients that aren't Christian? Are they going to feel comfortable going to her with her flaunting that in their face?

    By Blogger LostInTX, at 9:40 AM  

  • I see that kind of stuff all the time. Recently I saw one guy advertising as a Christian plumber. When my toilet is backed up I don't care what religion the guy is.

    By Blogger :P fuzzbox, at 12:59 PM  

  • it reminds me of how simple moral philosophy can be sometimes (despite sounding all smart).

    For a claim to be reasonable, i.e. that christianity is somehow connected to real estate, there must be sufficient reasons operating on this claim.

    But after a moments thought, I can't find any reason why christianity would be relevant to real estate. As a result, we could say that there are insufficient reasons to support that claim.

    Or, its simply unreasonable.

    By Blogger rabsteen, at 2:36 PM  

  • Religion is fine as long as it isn't postered and billboarded all over the place. I really don't know how her Christianity applies to her being a realtor.

    Does this mean every home she sells, is more desireable under the eyes of God, or that God helps her sells homes? I find that gauche and tacky.

    By Blogger epicurist, at 3:31 PM  

  • ...I agree with "the mrs". I am indeed a counsellor...and if I ws christian, i would advertise that. It might increase my popularity with specific groups of people, but decrease it with others....

    advertising your religion always has its positives and negatives.

    By Blogger Princess Pessimism, at 7:30 PM  

  • lol...i bet she had many calls though, that's just the way people are.

    By Blogger vani, at 7:41 PM  

  • No comment! Is this the new way to sell stuff??!
    "A festivus for the rest of us!!" LOL!

    By Anonymous Babette, at 12:18 AM  

  • Yes, you are right, that could open a whole can of worms.
    I think people should leave religion out of real estate! ;)

    By Blogger Lee Ann, at 1:01 AM  

  • Yikes ! - Does she think there are no other religions ???

    By Anonymous Anonymous, at 1:17 AM  

  • Rather odd. I imagine she'll get lots of calls, though !!

    By Blogger Meow, at 2:08 AM  

  • Sounds like she's trying to develop a specific clientele/client roster. From the way this country's going in politics and religion, it's probably seems like a sure bet that she'll have a lot of people calling. After all, if you're a devout Christian, then why wouldn't you want to deal with a Christian realtor, whom you're sure will share at least most of your values (I'm being sarcastic here.).

    On the other hand, as has been mentioned by other commenters, there will be others who are turned off by this blatant attempt to cash in, as it were, on possible exclusionary practices.

    By Blogger Tea and Books, etc, at 12:38 PM  

  • Do you live in a very religious state? I could see this happening in the Bible Belt, for instance.

    But, as jj said.. she's making some assumptions.. and possibly playing on some people's prejudices too.

    It's great that she has her religion, but, and here I agree with the general consensus on ths post, how does her religion make her a better real estate agent? It doesn't.

    By Blogger blackcrag, at 3:13 PM  

  • Perhaps she is under the impression that it holds the same weight as Jewish Docotr or Jewish Lawyer. Still, I have yet to see an ad that says "Peopel of Israel, look no more. Your Perosnal Injusy Specialist is Here!"

    By Anonymous Anonymous, at 3:20 PM  

  • I have no problem with it. If someone's religion is that important to them, they must have something missing in their life that they need to replace. If she wants to be selective about her clients, so be it. She will probably go to hell.

    By Blogger Vegas, at 7:23 PM  

  • I of course would want my realtor to be a big pervert. Hopefully he could find me a place within walking distance of a strip club with a window that looks toward some type of exibitionist women.

    By Blogger Big Ben, at 9:15 PM  

  • Hey Angel, thanks for your comment on my blog re the postcard ... if you want to exchange addresses to exchange postcards, please email me (address on my blog). If not, then that's ok ... I appreciate you thinking of me !!
    Take care, Meow

    By Blogger Meow, at 9:48 PM  

  • I am sure it is slightly more effective than "Your Satanic Realtor" and in the states the equally unpopular "Your Islamic Realtor"!!

    By Blogger Ang, at 2:16 AM  

  • We've had a few try this angle in marketing themselves. It's a pretty strange strategy, as it pretty much tells those that are not Christians that she was strictly working with Christians (that's what her billboard implies, anyway).

    If you want to make it in real estate, you gotta play the numbers game. That means working with non-Christians, or even...(gulp)...atheists.

    I'd say the real estate agent is a moron.

    By Blogger The Phoenix, at 1:59 PM  

  • Interesting :-)

    By Blogger Wriju, at 3:12 PM  

  • It's amazing what gets tied in to Christianity for marketing purposes. I was reading someone's account of how she's on a diet (don't remember the name of it) which is based on Christian principles. Which leads to other interesting you lose more weight faster if you have faith in a Christian God? Or is eating unhealthy food somehow un-Christian, and thus you avoid that kind of food on this diet? Of course, the sad answer is that religion sells.

    By Blogger kimananda, at 4:04 PM  

  • I think you would want an atheist realtor, since they're trying to get you the lowest price. You don't want concience getting in the way. Then again, it sounds like she's made good money to afford a billboard.

    By Blogger slopmaster, at 10:59 PM  

  • I think a true Christian wouldn't use that to make money.

    By Blogger DayByDay4-2Day, at 7:53 AM  

  • I always question the motives of people who use christianity as a way to sell their product.

    By all rights they should be able to "know we are christians by our love", not by our billboards..

    My 2 cents at least..

    By Blogger zippyjake, at 10:07 AM  

  • I guess some people are just like that. I can't stand it when people use their religion to sell something. It drives me crazy.

    By Blogger Drywall Mom, at 6:55 PM  

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